This project is a retail experience design for a silver and diamond jewelry brand called Myra and
Shah Diamonds. The aesthetic quality of the space is defined by a harmonic play of vertical
lines and horizontal planes. Slender mild steel bars are used to design the hanging display
shelves, display tables, stools, chairs and even the waiting bench. These vertical members
make the space look free and less cluttered. The ceiling has a checkered pattern of grooves
with a light at every junction. The beautifully ornamented busts seem as if they are floating in
space on thin planes, keeping the customer’s eye always engaged with visuals. Along with the
retail display space, there is another space which is the studio of the designers/owners.
Separated by semi translucent fluted glass, the studio is also designed in a minimal way using
wood.
The olive green walls and tapestry add a certain touch of grandiose and poise to the otherwise
populated space. Its composition with all the other elements triggers hidden memories of
halcyon days and nostalgia of celebrations that are associated with jewelry in India.
Photography credits : Palak Jhaveri
Head carpenter : Amit Bhai and team
Fabrication : Ranjitbhai
